![]() Long boozy work lunches appear to be a thing of the past, while sobriety is trumpeted by millions of Instagram posts. Almost a third (29 per cent) of drinkers say they now drink less than before the pandemic. This rises to 22 per cent among 18 to 24-year-olds, the most abstemious adults. While we fondly imagine it’s our patriotic duty to celebrate drinking to excess, the true story of our historic relationship with liquor is somewhat more nuanced.Īccording to YouGov data published last year, almost one in five of us (18 per cent) does not drink alcohol at all. An unprecedented cultural shift? Not exactly. ![]() Whether it’s a wedding or a wake, a post-work Friday or a holiday, alcohol has long lubricated our everyday lives.īut while we often think being drunk is part of being British, somehow ingrained in the fabric even, it seems we may be finally cutting back, if not completely sobering up. There we are, laughingly heralding wine o’clock, and frowning uncomprehendingly at those who don’t partake. Here we are, sunburnt and sozzled in European holiday resorts. ![]() One might draw a similar conclusion from recent footage of footballer Jack Grealish’s three-day bender to celebrate Manchester City winning the treble.Īs a nation, our self-image is built upon our love of a drink. Judging by the festival-goers joyfully queuing for pre-lunch pints in the Glastonbury sunshine this weekend, the casual observer would assume it was business as usual for boozy Britain. ![]()
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